Predictive B2B Lead Intelligence Platform for Revenue Teams
What was at stake
The startup's founding team had a strong thesis around buying intent signals but no scalable data pipeline to operationalize it. Their proof-of-concept relied on manual data collection from disparate sources, scores were computed in spreadsheets, and the entire workflow broke down beyond 50 accounts. They needed a production-grade platform that could ingest millions of signals daily and deliver actionable intelligence to revenue teams in real time.
How we delivered
Data Ingestion & Signal Enrichment Pipeline
Designed a high-throughput data pipeline using AWS Lambda and Kafka that ingests signals from 30+ data sources including web analytics providers, job board APIs, funding databases, and technographic crawlers. Built an entity resolution layer to deduplicate and merge signals into unified company profiles.
Predictive Scoring Model Development
Trained gradient-boosted and neural network models on historical conversion data from beta customers, incorporating 180+ intent features. The ensemble model achieves a 3.4x lift over random targeting and auto-recalibrates weekly based on downstream conversion feedback.
Real-Time Dashboard & CRM Integration
Built a React-based dashboard with filterable lead lists, company deep-dives, and trend visualizations. Developed native integrations with Salesforce and HubSpot that push scored leads and intent signals directly into sales workflows without context-switching.
Multi-Tenant Architecture & Scalability
Architected a multi-tenant SaaS platform on Snowflake with row-level security, per-tenant data isolation, and elastic compute that scales query performance linearly as customer data volumes grow. Implemented usage-based billing metering and self-service onboarding.
Measurable impact, verified by the client
Technologies we used
“Before TPWITS, our sales team was guessing which accounts to pursue. Now they have a ranked, data-driven list every morning. Pipeline grew 3.2x in the first quarter, and our average sales cycle compressed by 40%. This platform is the backbone of our go-to-market motion.”
Power your next digital move.
Whether you need AI expertise, cloud infrastructure, or a full digital transformation, our team is ready to help you build what's next.